ПОМОГИТЕ ПОЖАЛУЙСТА, НАЧАЛА ДЕЛАТЬ, НО Я В АНГЛИЙСКОМ НОЛЬЬЬЬ! НЕ ЗНАЮ ПРАВИЛЬНО ИЛИ НЕ ПРАВИЛЬНО СДЕЛАЛА! НУЖНА ВАША ПОМОЩЬ! ПОЖАЛУЙСТА!!!!!! - вопрос №1330409

. Найдите в правой колонке русские эквиваленты английских слов и словосочетаний.

1

iron stamp

a

торговая марка изделия

2

asset

b

биржевая стоимость акции

3

shareholder value

c

слоган

4

sale

d

импульс

5

marketplace

e

актив

6

tagline

f

продажа

7

customer

g

клеймо

8

impact

h

индивидуальная торговая марка

9

brand name

i

ранок

10

identity brand

j

потребитель

2. Прочитайте текст и письменно переведите абзацы 1, 5, 7.

1. Brand is the «name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers». Initially, Branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot iron stamp, and was subsequently used in business, marketing and advertising. A modern example of a brand is Coca Cola which belongs to the Coca-Cola Company.

2. A brand is often the most valuable asset of a corporation. Brand owners manage their brands carefully to create shareholder value.

3. Proper branding can result in higher sales of not only one product, but on other products associated with that brand.For example, if a customer loves Pillsbury biscuits and trusts the brand, he or she is more likely to try other products offered by the company such as chocolate chip cookies. Brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to key constituencies: customers, staff, partners, investors etc.

4. A brand is one of the most valuable elements in an advertising theme, as it demonstrates what the brand owner is able to offer in the marketplace. The art of creating and maintaining a brand is called brand management.

5. Brands typically are made up of various elements, such as: name, logo, tagline or catchphrase, graphics, shapes, colors, sounds, scents, tastes, movements and customer relationship management.

6. Today, brand plays a much bigger role. Brands have been coopted as powerful symbols in larger debates about economics, social issues, and politics. The power of brands to communicate a complex message quickly and with emotional impact and the ability of brands to attract media attention, make them ideal tools in the hands of activists.

7. Iconic brands are defined as having aspects that contribute to consumer's self-expression and personal identity. Brands whose value to consumers comes primarily from having identity value are said to be «identity brands». Some of these brands have such a strong identity that they become more or less cultural icons which makes them «iconic brands». Examples are: Apple, Nike and Harley Davidson. Many iconic brands include almost ritual-like behaviour in purchasing or consuming the products.

8. The existing strong brand name can be used as a vehicle for new or modified products; for example, many fashion and designer companies extended brands into fragrances, shoes and accessories, home textile, home decor, luggage, (sun-) glasses, furniture, hotels, etc. Thus, Mars extended its brand to ice cream, Caterpillar to shoes and watches, Michelin to a restaurant guide, Adidas and Puma to personal hygiene. Dunlop extended its brand from tires to other rubber products such as shoes, golf balls, tennis racquets and adhesives.

3. Найдите соответствующие ответы на вопросы.

1. What spheres have been primarily branding used in?

2. Why does brand increase the sale of its associate items?

3. Is flavour a component of the brand?

4. What is the main goal of branding?

5. Is the brand name used as a new or modified vehicle?

a. If consumers like and trust the brand they’ll buy all its goods.

b. To communicate messages, attract media attention, influence

c. No, it isn’t.

d. Advertising, business and marketing.

e. Yes, itis.

4. Найдите в тексте синонимы к следующим словам и переведите их:

marking → …, to distinguish → …, present-day → …, heedfully → …, trademark → …, personnel → …, to include → …, worth → …, buying → …, changed → …

5. Переведите предложения на русский язык, обращая внимание на Gerund, и определите в какой функции он употребляется.

1) The department head proposed organizing a meeting for all staff members.

2) Developing new products will be our main objective next year.

3) We inform you of the bank’s crediting your account with the sum of $100.

4) We would greatly appreciate your sending us your offer as soon as possible.

5) What are your reasons for refusing to pay this amount?

6) We insist on being sent the documents.

7) The way of using is indicated in the instructions.

8) We have to insist on your replying promptly.

6. Выберите требуемую по смыслу форму глагола и переведите предложения на русский язык (Conditionals).

1) When the director … (will come / comes), I will let you know.

2) We … (have not / would not have) any money if we do not work.

3) If you were a head of a company, you … (would learn / would have learnt) the art of giving a bribe.

4) If the enterprise … (will be / is) declared insolvent, labor relations will be severed.

7. Переделайте предложения из прямой речи в косвенную (ReportedSpeech), обращая внимание на правило согласования времен.

1) These problems resulted in disappointing sales figures in our main market.

He said ……

2) We are going to have two main objectives in the coming year.

He said ……

3) We will have to innovate in new areas of business.

He said ……

4) We can then re-establish our company as market leader.

He said ……

5) We began with a customer segment study.

He said ……

6) We are expanding rapidly.

Hesaid ……

8. Выберите требуемую по смыслу форму глагола и переведите предложения на русский язык.

1) The goods are … (exporting / exported) to Turkey, Pakistan and Saudi Arabia.

2) I … (would like / would have like) to make an appointment with one of the co-directors.

3) The process of shopping … (is making / is being made) pleasant for customers in the shop.

4) At that time the parties were … (discussing / discussed) the terms and conditions of the contract.

9. Соедините термины с их определением.

1

merger

a

an agreed course of action

2

range

b

a difficult but exciting thing to do

3

challenge

c

a list of employees and the wages they are paid

4

payroll

d

an official in charge of the board

5

commission

e

the joining together of two separate companies

6

policy

f

money that a customer pays for a service, usually a percentage of the total

7

chairperson

g

selection or series

10. Переведите предложения с русского на английский язык.

1) В плановой экономике покупатели лишены возможности влиять на производство товаров.

2) Кредит – это ссуда в денежной или товарной форме на условиях возвратности.

3) Банк обеспечивает различные финансовые услуги.

4) Налогообложение не должно вмешиваться в рыночное распределение ресурсов.

5) Подоходным налогом облагается чистый личный доход человека.

6) Большинство покупателей предпочитает не «последний писк моды», а вещь, в которой разумно сочетаются цена и качество.

7) Главное состоит в том, что спонсоры хотят видеть именно этого человека во главе проекта.

11. Еще раз просмотрите текст и дайте краткую аннотацию, используя следующие выражения:

1. The text under discussion deals with …
2. From the text we come to know that (about) …
3. The description of … is given in details.
4. Speaking about … we must note that …
5. To sum up, I’d like to say that …