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Marketing in Tourism and Hospitality Industry
Every day of our lives we can see examples of travel and tourism marketing around us – commercials on TV, adverts in newspapers and magazines, brochures in travel agencies, Internet pages, posters in stations, etc. This is because all tourism businesses need to market their products if they hope to be successful. But marketing is not just advertising; it is about researching and identifying the needs of a specific group of customers, and then creating a product that satisfies them. The hospitality industry, whether corporate, government or retail, is important for the ecomonies of many countries in the age where travel is easy and the world becomes smaller every day. Business have known for a long time that their success is incresed by good marketing; but misconceptions about marketing are widespread. Marketing is often considered to be ‗just‘ advertising and selling of attractions, transport, accommodation and entertainment.
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